A consistent, year round social presence that keeps YMC active, current and professional without adding another thing for the school to manage.
Separate from the existing YMC at M&T campaign engagement.
Approve & StartThe boys. The Rebbeim. Athletics. Trips. Mishmar. School culture. Admissions. Special moments and everyday life at YMC.
YMC does not need to manufacture content every week. It needs someone responsible for making sure the moments already happening consistently become great social content.
YMC keeps us in the loop. We watch the calendar, capture bigger moments when it makes sense, and take responsibility for turning all of it into a consistent, professional social presence.
The Farm owns the ongoing calendar, captions, scheduling, posting and consistency of the feed.
Short form pieces created as the month’s content, events and available footage warrant.
Photos and phone footage from YMC turned into polished posts, carousels, Stories and videos.
Keep the account active around what is actually happening at school throughout the year.
We keep an eye on the school calendar and decide what is worth capturing, creating and posting.
The Farm takes responsibility for how the account looks, feels and communicates throughout the year.
Boys, Rebbeim, interviews, funny dynamics, traditions and school culture.
First day, classrooms, Mishmar, breakfast, hallways, trips and special programming.
Basketball, baseball, workouts, competition and team culture.
What makes YMC different, student experiences, Rebbe perspectives and parent facing content.
Shabbatons, milestones, special days, community events and major school moments.
Current formats that make YMC feel like an active living community instead of an institution posting flyers.
Keep us aware of the calendar, timely photos, phone footage and important school moments.
We plan, edit, package and periodically capture content around the moments that matter.
The Farm manages the Instagram presence and keeps content flowing without YMC having to run the account.
If approved, we begin immediately with YMC’s first day of school. We will use the day to build an initial content bank around arrivals, boys reconnecting, Rebbeim welcoming students, classroom moments, school atmosphere and quick interviews so the ongoing social presence can start immediately.
Email campaigns, additional production, photography, admissions campaigns, paid social, major event coverage and long form storytelling can be added as YMC’s needs grow.
The Farm takes responsibility for keeping YMC active, professional and recognizably YMC throughout the year. Approval lets us begin immediately with first day coverage Thursday.
Approve YMC Ongoing Social Questions / Adjust Scope